THE Social Good
We Build Movements
Start and spread positive narratives that move people to action. All in support of the common good.
We are The Social Good.
Your Advocacy Message Is Diluted
Algorithms decide who sees what.
Persuasion is decentralized.
AI supercharges misinformation.
The old playbooks no longer work.
You need a partner who knows how to win in an asynchronous information environment.
We Orchestrate Your Movement
Message Refinement
Find the gap between what you want to say and what your audience wants to hear.
Content Development
Create, curate, and source the content they're looking for, delivered by the voices they're most likely to trust.
Creative Distribution
Put it all where and when it can make a difference across established and emerging channels.
Measurement & Attribution
Measure and optimize volume, insularity, density, velocity, credibility, and resonance to achieve your goals.
Governance & Compliance
Keep every message, messenger, and dollar within legal, platform, and ethical guardrails.
Front-Line Experience
The Social Good was founded in 2015 to counter extremism online. We have been busy advancing the public good ever since:
Elections: Protected US elections from false claims by mobilizing poll workers to speak out.
Policy: Advised some of the world's largest social media platforms on their disinformation policies.
Mental Health: Raised awareness for the 1 in 5 Americans coping with a mental health disorder by inviting them to give advice to their younger selves.
Legislation: Helped pass meaningful gun safety and environmental laws by recruiting and organizing non-traditional messengers.
Disability Inclusion: Launched the first job placement service for individuals with intellectual disabilities.
Democracy: Galvanized support for Ukraine among Christian Americans by mobilizing faith leaders to speak to their communities.
Environmental Disasters: Organized rapid response dark sites and channels to organize disaster relief resources across America.
The Right Messengers, Messages, and Media
The Social Good orchestrates everything, but can execute all or parts of it including the deployment and management of the right messengers organized through our AI-driven content management system:
We Do the Work Before It's Needed
Clear ownership and workflow
Advanced monitoring and oversight
Authenticity archive to track everything
Bespoke technology stack
Rapid response capabilities
State-of-the-art measurement framework
Experienced compliance and governance
